Mission Statement | The 2012 Group

At The 2012 Group, our mission is to redefine how the world works and interacts in the digital age. We believe that innovation is not confined by geography or traditional structures. Work should be inclusive, outcome-driven, and accessible from anywhere — whether in a conference room, on a train, or in a café.

We empower global teams and online communities through scalable, human-centered solutions that foster collaboration, safety, and trust. From content moderation and ad review to community management and user safety, our services are designed to strengthen brand integrity and enhance digital engagement.

Our approach combines cutting-edge technology with a deep understanding of local cultures and languages, supported by a global network of experts across 31 countries and 50+ languages. We prioritize well-being, investing in award-winning support programs for our frontline digital teams to ensure they are equipped to perform at the highest level.

We are not only committed to protecting online spaces — we are driven to improve them. By blending digital innovation with human insight, The 2012 Group builds stronger, safer, and more resilient communities for the connected world.